Our story

New brand. Not-so-new know-how.

why me? started with a simple, honest question — the one you catch yourself asking with any supplement: why this one?

We're a young brand, but the people behind it aren't new to this. One founder built real experience in the U.S. market; the other brings 20+ years in Brazil's natural-products industry. Fresh energy, deep know-how.

That question guides everything we make. Every why me? product has to earn its name: premium, hand-picked ingredients at doses that actually mean something — formulated and made in the USA, with no fairy dust and no filler.

Our Focus & Stress Relief gummies are just the beginning — the first of a growing line of functional supplements built to the same honest standard. Different needs, same promise.

Why me? Because we sweat the things you can't see, so feeling your best comes easy.*

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why me?
Meet the founders

Two friends. Two kinds of know-how.

why me? started with two friends who wanted to build something together — pairing more than two decades in healthy products with more than ten years of running a business in the U.S.

Vicente Nigro

Vicente Nigro

Co-founder & President

22 years in Brazil's healthy-products industry. Vicente is the CEO of Elmar, a São Paulo importer and distributor of natural products in business since 1981, serving more than 2,000 business customers across Brazil.

A business administrator who specializes in importing and new product development, Vicente brings that experience to choosing what goes into every why me? product.

Tobias Aloia

Tobias Aloia

Co-founder & Vice President

Tobias co-founded Aloia Aerospace in 2015 and leads it as CEO. The company supplies spare parts and materials for aircraft maintenance — executive, regional and commercial — with offices in Florida, Los Angeles, the UK, Germany and Brazil.

More than a decade in the U.S. market, in an industry where precision and reliability aren't optional, is what Tobias brings to why me?.

The name is a question

why me?

Good question. Because I'm not just another gummy betting a pinch of trendy powder will do the trick.

Every ingredient here earned its spot — hand-picked and dosed to actually pull its weight. A real 300 mg of Ashwagandha to help you meet everyday stress with a steadier mind. Lion's Mane for focus that doesn't need caffeine. L-Theanine for calm that keeps you sharp. Reishi to tie it all together.

Made in the USA, with premium ingredients chosen to work as a team — never to pad a label. So go ahead, ask the hard question. The answer's still me.*

Made in the USA

Ask the hard questions

The name is a challenge — every ingredient has to earn its place, in every product.

Real doses, always

Amounts that actually mean something across the whole line — never fairy dust.

Premium ingredients

Hand-picked adaptogens, functional mushrooms and actives, chosen for quality.

Made in the USA

Formulated and made in the USA, to a standard we're proud of.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

30-day guarantee

Love it or your money back within 30 days.

One opened pouch per customer. See refund policy

Made in the USA

Formulated and made in the USA.

GMP-certified

Made in a GMP-certified facility.

Clean formula

Vegan, gluten-free & non-GMO.

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